The Amnesty International Fan the Flame ad campaign is incredibly powerful. It depicts hateful crimes and social violence in paper-like dioramas. Although the all-white imagery at first dulls the seriousness of each scene, the burning fire on the attackers sends an even stronger message.
Conceived and executed by the Ogilvy & Mather ad agency branch based in London, England, directed by Denis Kakazu with creative direction by Gerry Human & illustrated by Aleksey Lyapunov and Lena Erlikh.
source: trendhunter
